The 2009-2014 Outlook for Water Source Heat Pump Unitary Air Conditioners Excluding Room Air Conditioners in Greater China

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This econometric study covers the latent demand outlook for water source heat pump unitary air conditioners excluding room air conditioners across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as "regions"). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of "economic population", as opposed to the demographic population within a legal geographic boundary. For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this "economic" definition of population, comparative benchmarks allow the reader to quickly gauge a city's marketing and distribution value vis-a-vis others. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

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The 2006-2011 World Outlook for Water Source Heat Pump Unitary Air Conditioners Excluding Room Air Conditioners

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WHAT IS LATENT DEMAND AND THE P.I.E.?

The concept of latent demand is rather subtle. The term latent typically refers to something that is dormant, not observable, or not yet realized. Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors. Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. It is a measure, therefore, of potential industry earnings (P.I.E.) or total revenues (not profit) if a market is served in an efficient manner. It is typically expressed as the total revenues potentially extracted by firms. The “market” is defined at a given level in the value chain. There can be latent demand at the retail level, at the wholesale level, the manufacturing level, and the raw materials level (the P.I.E. of higher levels of the value chain being always smaller than the P.I.E. of levels at lower levels of the same value chain, assuming all levels maintain minimum profitability).

The latent demand for water source heat pump unitary air conditioners excluding room air conditioners is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be lower either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Inefficiencies arise from a number of factors, including the lack of international openness, cultural barriers to consumption, regulations, and cartel-like behavior on the part of firms. In general, however, latent demand is typically larger than actual sales in a country market.

For reasons discussed later, this report does not consider the notion of “unit quantities”, only total latent revenues (i.e., a calculation of price times quantity is never made, though one is impli

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The 2011-2016 Outlook for Water Source Heat Pump Unitary Air Conditioners Excluding Room Air Conditioners in Greater China

This econometric study covers the latent demand outlook for water source heat pump unitary air conditioners excluding room air conditioners across the regions of Greater China, including provinces, autonomous regions (Guangxi, Nei Mongol, Ningxia, Xinjiang, Xizang - Tibet), municipalities (Beijing, Chongqing, Shanghai, and Tianjin), special administrative regions (Hong Kong and Macau), and Taiwan (all hereafter referred to as "regions"). Latent demand (in millions of U.S. dollars), or potential industry earnings (P.I.E.) estimates are given across some 1,100 cities in Greater China. For each major city in question, the percent share the city is of the region and of Greater China is reported. Each major city is defined as an area of "economic population", as opposed to the demographic population within a legal geographic boundary. For many cities, the economic population is much larger that the population within the city limits; this is especially true for the cities of the Western regions. For the coastal regions, cities which are close to other major cities or which represent, by themselves, a high percent of the regional population, actual city-level population is closer to the economic population (e.g. in Beijing). Based on this "economic" definition of population, comparative benchmarks allow the reader to quickly gauge a city's marketing and distribution value vis-a-vis others. This report does not discuss the specific players in the market serving the latent demand, nor specific details at the product level. The study also does not consider short-term cyclicalities that might affect realized sales. The study, therefore, is strategic in nature, taking an aggregate and long-run view, irrespective of the players or products involved.

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The 2011-2016 Outlook for Water Source Heat Pump Unitary Air Conditioners Excluding Room Air Conditioners in Greater China

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Heat Pumps Are Ready To Replace Air Conditioners

!: Heat Pumps Are Ready To Replace Air Conditioners

A Heat Pump is essentially the same as an air conditioner, but with one extra feature added. On cold days, a heat pump reverses its operations and heats the house instead of cooling it. What makes heat pumps stand out among other heaters is their heat gain. Today's heat pumps at 0 Degrees Celsius outside return 3kw of heat for every 1 kw of electricity fed into them. It sounds too good to be true and immediately begs the question: Why don't we use heat pumps in Toronto?

Low efficiency used to be the main reason. Up to 2006, most heat pumps were based on low-efficiency 10 Seer air conditioners, and they could not run at low outdoor temperature. In 2006 manufacturing of new units with less than 13 Seer efficiency was outlawed. Virtually overnight, new heat pumps' efficiency increased by almost 30% and kept rising.

Heat Pump Pro's

1. Heat pumps can be used in Toronto almost year-round. Air conditioners are only used for a few short weeks of summer.

2. The price discrepancy in the middle of heat pumps and air conditioners is becoming smaller and smaller. Ductless units lead the way. Today ductless heat pumps cost only 0 more than their equivalent air conditioners. At this small premium, ductless heat pumps are already a no-brain winner against ductless air conditioners.

3. Central air heat pumps may still cost 00 more that equivalent central air conditioner, but even at this selected a heat pump is an easy selection instead of an air conditioner if you use electricity, propane, or oil for heating.

4. "Smart" hydro meters are coming. Here in Toronto, electricity at night and on the weekends will cost only 3.2 c per kilowatt. At this price and at 300% efficiency, electricity is becoming the power of selection for heating.

5. Heat pumps take benefit of global warming. As winters in Toronto are getting milder, heat pumps are becoming more profitable.

6. No suspect to worry about carbon monoxide poisoning or fuel (gas, propane, oil) flee inside of the house.

Heat Pump Con's

Heat pumps need supplemental heat. This can come from whether a fuel-based furnace or an electric heater. There are two main reasons for this.

1. Because the same law is used for both heating and cooling, the heat pump is diminutive by the smaller of the two needs - the cooling one. On the coldest days of winter, the heating capacity of the heat pump may not be sufficient.

2. Cold outdoor temperature can also lower the heating capacity of the heat pump to the point where it has to be turned off and backup heat needs to be brought in.

Supplemental heat is not as a big a deal as it sounds. A incorporate of electric strips can be genuinely accommodated by the ductwork at a cost of a few hundred dollars. On the other hand, it may spare you buying a new furnace at ,000.

And last, but not least - you can finally get rid of fuel heat inside of your house. Habitancy and fuels don't genuinely mix well in the same space.

Heat Pumps Are Ready To Replace Air Conditioners

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